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Secondary meaning

2009/10/15 01:16 분류없음

Secondary meaning arises when consumers have come to identify a trademark with you over time. In that case a descriptive mark that you would not have been able to register initially may achieve trademark status and be subject to registration, at some time in the future, after sufficient use has been made to prove secondary meaning.

이해하는데 한시간 걸렸다....

Amazon.com 같은거는 trademark로 등록을 할 수가 없는데. since it's a descriptive mark!
등록 없이 (보호 없이) 계속 쳐쓰다가 보면서, customer가 인지를 할 수 있는 상태가 되면!
finally you can register it for your own trademark as a secondary meaning!!

ㅋㅋㅋㅋㅋㅋ

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posted by 김영효
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